Aperitivo e Amore
Bar & Catering
2022 – 2023
Branding, Merchandise, Packaging
The Challenge
A Vienna-based bar and catering concept with a strong connection to the Aperol brand required a new visual identity and communication system. The goal was to create a young, vibrant brand experience that conveyed energy and joy, while maintaining a subtle visual connection to Aperol’s signature orange.
WHAT I DID
The result was a bold, experience-driven brand identity built around vibrant color, expressive typography, and a flexible illustration system. I developed a structured style guide that ensures long-term consistency while allowing flexibility across future applications — spanning print, POS materials such as menus, digital assets, and merchandise. A custom illustration system plays a central role in the brand, enabling adaptable yet cohesive storytelling across touchpoints.
