Hotel Gappmaier
Tourism
2023
UX Design, Screendesign
The Challenge
Gappmaier is a premium hotel in the Alps of Salzburg, offering luxury with a warm, personal approach to hospitality. Their website was outdated and no longer aligned with their positioning.
WHAT I DID
The goal was not only to redesign the website, but also to develop a design language that would define Gappmaier’s future brand presence. It was also necessary to restructure the website architecture. I restructured the site architecture and developed a visual navigation system that guides users intuitively through the experience. Color transitions, bold imagery and subtle motion design create a premium, immersive brand atmosphere. www.gappmaier.at
