I developed a logo concept rooted in one of nature’s most fundamental principles — the Fibonacci sequence. Using proportional circles derived from the sequence, I created a graphic mark that simultaneously evokes a tree trunk cross-section and the fluid, organic quality of clay. The color palette — forest green and warm earth brown — reinforces the company’s commitment to sustainability and material honesty, translating its core values into a distinctive visual identity. The branding was later extended into a website that carries the same natural, structured design language into the digital space.